What if our customer approaches us, because he wants to use his existing product or has a complaint or wants to maintain his equipment? Can we turn this classical customer care or service situation into a sales opportunity? Of course, yes! The course provides a practical answer on the how.
THE TRANSACTIONAL CROSS-SELLING COURSE focuses on these frequent situations. Whether during a transaction in a bank, a complaint in a telecom showroom, or a scheduled maintenance in an automotive dealership, the opportunity can be exploited by the right attitude and behaviour.
THE COURSE EXPLAINS the winning sales methods and communication techniques from the customer’ point of view; and builds a solid logical process of communication, in which the customer’s mindset is gradually shifted from not having a need into a desire to purchase a new product or service.
WITH PRACTICAL APPROACHES and client-specific situational exercises participants will become conscious of how to guide the customer in a direction, which results in higher turnover, and more importantly in a higher level customer satisfaction.
By the end of the program participants will be able to turn a classical service situation into a sales opportunity, follow through that opportunity and cross-sell additional products, at the same time increasing customer satisfaction.
Principles of Sales
Potential follow-up courses
- On-the-job coaching
- Negotiation Skills courses
- Sales Prospecting course
„During the year 2010 ING Pension funding organized a series of trainings for a part of its employees and agents. Our only partner in this project was Develor Bulgaria. ...
My impressions with Develor are from our joint work on the preparation of the program application documents, setting up training goals, their realization and the finalization of the project. Our initial expectations changed during the process of needs analysis. Our Develor partners extremely skilfully expanded our horizons and managed to mark specific areas where we should focus our efforts. Trainings were focused on practice and diversity of situational modules. They were delivered by three Develor trainers. Except for my excellent impressions by Todor Todorov, I can confirm my colleagues’ high appraisals for the other trainers.
We still discuss the Insights profiles which every participant received even a year after the training. I would like to express my high appraisal for the entire project and for [how they] managed to help us see more clearly our boundaries on specific elements which to put on their right place, and most of all for that today we have the knowledge how to manage our sales and expectations.”Elitsa Zancheva, Sales Manager - ING Pension
"Develor has carried out a training Finances for Non-financial Managers for our company. The training was based on everyday situations that our employees are coping with. It was focused on active practice using business simulation, where the participants could develop and practice the acquired theoretical knowledge and skills. I highly appreciate that the theory and practice was well balanced.
The performance of the trainer on the trainings mirrored his long time real life experience. This enabled him via a number of examples from practice to explain the presented issues more effectively. I highly appreciate the professional, flexible and quick work and approach of Develor that was supported by a deep understanding of the SkyEurope Airlines needs."Ladislav Matasovic, Learning & Development Manager - SkyEurope Airlines
"...My first experience with Develor was during organization of a company event for Schneider Electric with the main idea to support the team cohesion. Based on the needs assessment of our company and our expectations Develor proposed Insights - the personal colourful typology. It had been prepared to exactly suit our needs content-, organization- and language wise (because of participating foreigners), taking into consideration the number of participants and the location of the event.
The Insights training was led by trainers Kinga Novotná, Milan Zekucia, Martina Georgievová, Vladimír Rýpal and Dana Nemčická, who managed to grab the attention of the participants and inspire them to understand better both themselves and their colleagues. After the company event I had received positive feedback not only from our employees but from our management as well. Develor also proposed the second part of the event - the outdoor activity which was also realized on a very professional level.
After the first positive experience I have approached Develor to prepare the Presentation skills training for selected employees, who present in front of the external customers. The training was delivered by Martina Georgievová, who can connect the theory and practice in an attractive manner. I value her professionalism and time during the training preparation, of course the delivery itself and her immediate feedback to the participants during practice. The evaluation received from the participants assured me that in case we need to develop our employees in the future I will gladly approach Develor with confidence."Ing. Monika Kraváriková, HR Director - Schneider Electric
„Zentiva a.s. cooperates with Develor since middle 2005 winning in a regular tender. The cooperation is focused on managerial courses (leadership) and basic competences (communication, goal orientation) of sales representatives and product managers. The courses were realized by Develor according to Zentiva’s assignment which came out of its educational program. Quality of the course content same as professional level of delivering were always evaluated positively by participants especially because of interactive methods and practical application.
Trainers were flexible in using languages realizing courses in foreign subjects of Zentiva a.s. because the courses were delivered not only in Czech and Slovakia but also in Baltic countries and Romania. Besides professional knowledge we appreciate also very helpful approach of Develor’s management and individual trainers.“Bohumil Mandík, Field Force Training Manager - Zentiva
“…With the present reference I would like to express our satisfaction with our cooperation with Develor Bulgaria. Our contacts with the company began in 2010 when Merck Bulgaria hired consulting company, Develor for conducting different training programs for employees’ development in sales, communication and relationships with clients. Training programs were continued during 2011… As a result of the program my team substantially changed their work approach and way of communication with their colleagues from other departments. They started achieving their goals more easily and finding the shortest way to clarify work cases. The training contributed also for the significant change in the team itself – communication is clear and concrete, team spirit is visible and there is initiative for taking responsibilities…”Stela Petrova, Financial and Administrative Manager - Merck
"Over the last few years, Develor’s staff has played a significant role in training our leaders. We highly recommend their Leadership Academy program for all newly appointed leaders…". Johanna Mezővári, HR Manager - UPC