The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
"We have been working together with Develor on a Leadership Academy since 2009. Since we evaluated the first program as a success and a good investment into our business, we have started with a second group of leaders in 2011.
When we were looking for a partner three years ago to help us to improve the leadership capability in our business, it was important for us to find an organization that is able to
- delivery high quality programs across our major markets
- work together with us in a flexible in business oriented manner that we achieve real competency rather than just deliver a training program
- ensure that the content of the program and the way it is delivered provides tailored solution in line with our company culture and processes
- apply and compare different tools and methods - 360 degree tools before and after, online and face-to-face tools, modular program structure, coaching, leader interviews, etc. to achieve maximum effectiveness
... We are happy to work together with Develor since they fully satisfy the above criteria, and equally or even more important they proved to be an ethical business partner, seeking for a long term trusted relationship with its customers."Imre Vadász, Regional HR Director, SCSE - SONY
"We have been collaborating with Develor on the continuing education of employees within the Business Unit Oncology since 2008. We started with an Insights project for managers, followed by all employees in the office and finally the whole sales team (2009). Our mutual collaboration continued with members of the sales team in 2010 in “Negotiating with difficult clients” followed by the screening of communication channels, habits and inter-team cooperation called “Team Sociomapping” in 2011 (all were included who come into mutual contact, including the office staff). Throughout the time of our collaboration Develor has been a very responsive company both in the organisation and implementing of training. Our team is very diverse, including people of various ages, experience, education, personality and having behind them a range of different types of training in their professional careers. The Develor trainers were and are able to adapt to this diversely composed team and can capture, integrate and maintain their interest. The last-mentioned project, Team Sociomapping, showed us another viewpoint of the situation in individual teams, inter-team cooperation and the level of communication between people positioned outside the firmly created teams. We were very satisfied with the training and it captivated us so much that next year we would like to undertake this training once more so that we are able to assess the progress of individual teams and at the same time the Business Unit Oncology as a whole one year on."Ing. Otakar Bureš, Ph.D., Ing. Otakar Bureš, Ph.D. Business Unit Oncology - Novartis
"...My first experience with Develor was during organization of a company event for Schneider Electric with the main idea to support the team cohesion. Based on the needs assessment of our company and our expectations Develor proposed Insights - the personal colourful typology. It had been prepared to exactly suit our needs content-, organization- and language wise (because of participating foreigners), taking into consideration the number of participants and the location of the event.
The Insights training was led by trainers Kinga Novotná, Milan Zekucia, Martina Georgievová, Vladimír Rýpal and Dana Nemčická, who managed to grab the attention of the participants and inspire them to understand better both themselves and their colleagues. After the company event I had received positive feedback not only from our employees but from our management as well. Develor also proposed the second part of the event - the outdoor activity which was also realized on a very professional level.
After the first positive experience I have approached Develor to prepare the Presentation skills training for selected employees, who present in front of the external customers. The training was delivered by Martina Georgievová, who can connect the theory and practice in an attractive manner. I value her professionalism and time during the training preparation, of course the delivery itself and her immediate feedback to the participants during practice. The evaluation received from the participants assured me that in case we need to develop our employees in the future I will gladly approach Develor with confidence."Ing. Monika Kraváriková, HR Director - Schneider Electric
"Over the last few years, Develor’s staff has played a significant role in training our leaders. We highly recommend their Leadership Academy program for all newly appointed leaders…". Johanna Mezővári, HR Manager - UPC
„Zentiva a.s. cooperates with Develor since middle 2005 winning in a regular tender. The cooperation is focused on managerial courses (leadership) and basic competences (communication, goal orientation) of sales representatives and product managers. The courses were realized by Develor according to Zentiva’s assignment which came out of its educational program. Quality of the course content same as professional level of delivering were always evaluated positively by participants especially because of interactive methods and practical application.
Trainers were flexible in using languages realizing courses in foreign subjects of Zentiva a.s. because the courses were delivered not only in Czech and Slovakia but also in Baltic countries and Romania. Besides professional knowledge we appreciate also very helpful approach of Develor’s management and individual trainers.“Bohumil Mandík, Field Force Training Manager - Zentiva
„Selling generic products on highly competitive market demands an intelligent approach. As many other generic pharmaceutical companies it was Zentiva’s dream: satisfied customers’ needs, high - end affordable product, and the best human resources. Insights Discovery has made it true. Develor’s tool has helped Zentiva medical and sales representatives to go to extraordinary lengths to assist company clients. Insights Discovery transformed our employees’ sensitivity for customer needs into passion for customer service exceptional quality.”Lyubomir Chipilski, Medical Director - Zentiva