The course develops the consciousness of Business-to-Business salespeople in increasing either the probability of acquiring a new customer or increasing the level of penetration into an existing customer. The participants will apply the required theories by immediately putting it into practice in a case study from their own daily life.
IN SPITE OF THE DIFFERENCES between the companies, the challenges are very similar in every B2B situation: how can our organisation ensure that we reach and capture the top potential clients that will provide the lifeblood to our company and as soon as we get their business, what are the ways to maximize our presence?
SUCCESSFUL COMPANIES know that it is through the individuals who are working in the customer’s organization. People buy from people. In order to be successful in the long run, we need to know who makes decisions at the client’s company, what are the most important motives of that person, who influences decisions and what are their preferences and last but not least how the people – who are using our products – perceive us and our services. This requires a systematic approach, good and careful planning and a conscious relationship management.
DURING THE COURSE besides the essential theories, the participants are preparing the cases for two of their customers in Develor’s Client Matrix, and the designed strategies they can implement immediately after the course.
By the end of the program participants will be able to plan the actions for a strategically important client and consciously execute that plan through various sales meetings.
- The Principles of Sales
- Consultative Sales Process
- On-the-job coaching
- Account Management consultancy
- Negotiation Skills courses
"Over the last few years, Develor’s staff has played a significant role in training our leaders. We highly recommend their Leadership Academy program for all newly appointed leaders…". Johanna Mezővári, HR Manager - UPC
"Develor has carried out a training Finances for Non-financial Managers for our company. The training was based on everyday situations that our employees are coping with. It was focused on active practice using business simulation, where the participants could develop and practice the acquired theoretical knowledge and skills. I highly appreciate that the theory and practice was well balanced.
The performance of the trainer on the trainings mirrored his long time real life experience. This enabled him via a number of examples from practice to explain the presented issues more effectively. I highly appreciate the professional, flexible and quick work and approach of Develor that was supported by a deep understanding of the SkyEurope Airlines needs."Ladislav Matasovic, Learning & Development Manager - SkyEurope Airlines
“…With the present reference I would like to express our satisfaction with our cooperation with Develor Bulgaria. Our contacts with the company began in 2010 when Merck Bulgaria hired consulting company, Develor for conducting different training programs for employees’ development in sales, communication and relationships with clients. Training programs were continued during 2011… As a result of the program my team substantially changed their work approach and way of communication with their colleagues from other departments. They started achieving their goals more easily and finding the shortest way to clarify work cases. The training contributed also for the significant change in the team itself – communication is clear and concrete, team spirit is visible and there is initiative for taking responsibilities…”Stela Petrova, Financial and Administrative Manager - Merck
"...My first experience with Develor was during organization of a company event for Schneider Electric with the main idea to support the team cohesion. Based on the needs assessment of our company and our expectations Develor proposed Insights - the personal colourful typology. It had been prepared to exactly suit our needs content-, organization- and language wise (because of participating foreigners), taking into consideration the number of participants and the location of the event.
The Insights training was led by trainers Kinga Novotná, Milan Zekucia, Martina Georgievová, Vladimír Rýpal and Dana Nemčická, who managed to grab the attention of the participants and inspire them to understand better both themselves and their colleagues. After the company event I had received positive feedback not only from our employees but from our management as well. Develor also proposed the second part of the event - the outdoor activity which was also realized on a very professional level.
After the first positive experience I have approached Develor to prepare the Presentation skills training for selected employees, who present in front of the external customers. The training was delivered by Martina Georgievová, who can connect the theory and practice in an attractive manner. I value her professionalism and time during the training preparation, of course the delivery itself and her immediate feedback to the participants during practice. The evaluation received from the participants assured me that in case we need to develop our employees in the future I will gladly approach Develor with confidence."Ing. Monika Kraváriková, HR Director - Schneider Electric
„Selling generic products on highly competitive market demands an intelligent approach. As many other generic pharmaceutical companies it was Zentiva’s dream: satisfied customers’ needs, high - end affordable product, and the best human resources. Insights Discovery has made it true. Develor’s tool has helped Zentiva medical and sales representatives to go to extraordinary lengths to assist company clients. Insights Discovery transformed our employees’ sensitivity for customer needs into passion for customer service exceptional quality.”Lyubomir Chipilski, Medical Director - Zentiva
"We have been working together with Develor on a Leadership Academy since 2009. Since we evaluated the first program as a success and a good investment into our business, we have started with a second group of leaders in 2011.
When we were looking for a partner three years ago to help us to improve the leadership capability in our business, it was important for us to find an organization that is able to
- delivery high quality programs across our major markets
- work together with us in a flexible in business oriented manner that we achieve real competency rather than just deliver a training program
- ensure that the content of the program and the way it is delivered provides tailored solution in line with our company culture and processes
- apply and compare different tools and methods - 360 degree tools before and after, online and face-to-face tools, modular program structure, coaching, leader interviews, etc. to achieve maximum effectiveness
... We are happy to work together with Develor since they fully satisfy the above criteria, and equally or even more important they proved to be an ethical business partner, seeking for a long term trusted relationship with its customers."Imre Vadász, Regional HR Director, SCSE - SONY